RADICAL TRAVEL – HAGGIS

After winning a five-way pitch to revamp the HAGGiS Adventures and Shamrocker brands for Radical Travel, the new look literature was launched to a great response all over the UK. Aimed at independent travellers, we have redesigned all the promotional material with a fresh, and sophisticated feel, making use of splash photography and bold colourways to create a vibrant and funky brand identity without resorting to the common clichés often found accompanying this type of market.