BASELINE SELF PROMO AD

We decided to approach the layout of this advert purely from the perspective of highlighting our new website and web address.

The ad accompanied a feature on music festival branding, so an illustrative “ping-pong” piece of illustration work between 2 designers – both contributing their own content – was decided as a unique, one off and fun way of doing something a little bit different.

PATHWAYS TO WORK

Pathways to Work is a new government based initiative to encourage people currently claiming Incapacity Benefit to try to get back into work. We’ve created an identity that shuns the usual dull and dreary images for a more upbeat and positive illustrative theme to catch eyes and turns heads – and hopefully drawing attention to the many benefits of working.

HYDRO CONNECT MUSIC FESTIVAL, INVERARAY CASTLE

THE EDGE FESTIVAL, EDINBURGH

We were approached to design the logo for the latest music festival in Scotland – The Edge Festival, which is replacing the highly-acclaimed T on the Fringe event. The Edge Festival will comprise of an eclectic mix of some of the best live acts spanning a variety of musical genres – all playing in some of the best music venues in Edinburgh throughout August. We’re looking forward to it already…

UP AND RUNNING AT LAST

Baseline has been lucky enough to have done a considerable amount of music-related work over the course of our seven year history, and in one form or another, we’ve been responsible for the design work involved with the T in the Park festival from its very first year (through promoters DF Concerts) since WAY back in 1994.

A passion for music and a passion for the best parts of graphic design has been realised and inspired by the approach taken by the many talented people producing screen printed gig posters in the USA. And as a small design studio in Scotland, we’ve been extremely fortunate enough to try our hands at this type of design work, either through enlightened clients or off our own backs. Since the first one, it’s been love at first sight.

Exposures have been (almost!) calculated, emulsion coatings have been sweated over and sleeves have been rolled up to stop them getting covered in ink along with everything else, but we’re now almost there with getting a working set-up fine tuned and fully up and running after a heavy learning curve.

The first test prints are now under our belts (using colour scheme variations of our SxSW Scottish Showcase poster design) and commercially available work will then be the next big step for us.

SCOTTISH WOODLANDS

Scottish Woodlands came to us to revamp their company profile which was in need of a freshen up. We created a fresh theme for the company literature based around natural colours and combined it with strong photography to show a more modern approach to the well established woodland company.